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Joseph P. Urso, Chairman and CEO


Joseph P. Urso is the Chairman & CEO of Vollara™ and Aerus Holdings LLC. Aerus Holdings LLC has invested major capital and expertise in a variety of companies where it has complete or significant operating control. Holdings' investments include Aerus LLC, Vollara, TriStar Enterprises, LLC, Once Upon A Family, inthinc, Inc., and Nationwide Acceptance. A primary investment of Holdings is Aerus LLC which was known as Electrolux from 1924-2003 with sales totaling over 60 Billion Dollars US. Aerus has been a major leader in floorcare products for over 85 years and has served over 50 million homes in North America. Mr. Urso began his direct selling career as a child in Greenwich, Connecticut, the town where Electrolux had its headquarters. In 1998, he lead the purchase of Electrolux from Sara Lee Corp. and has initiated the transformation of the company from a strictly floorcare product line to a complete highly successful home-health products organization.

Mr. Urso received his BA from Marietta College in 1976, his JD from Stetson University in Florida in 1979 and his Masters of Law in Taxation from New York University in 1980. He was a founding partner in the prestigious Dallas law firm of Stutzman & Bromberg in 1983. Mr. Urso left the practice of law in 1994 to form Engles, Urso, Follmer Capital Corporation, a Dallas based investment firm. Mr. Urso is involved in the DSA (Direct Selling Association) and has served on the Board of Directors. His full-time efforts are dedicated to the global success of Vollara™ and Aerus Holdings and its portfolio companies.

Mr. Urso lives in Dallas, Texas and has three children, all of whom are still in school.

When it comes to leadership, integrity, support and building highly successful companies, Mr. Urso is second to none. His Vision for Vollara™ is to build it to the largest most successful global direct sales company in history by helping millions of people around the world live healthier lives physically and financially.

It’s a great honor to have Mr. Urso as Vollara’s Chairman and CEO!

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