Step-by-Step: Seven Keys to Success

There are seven steps, according to Greg Montoya and Jon Bender of the CWFH team, that make up the Success Cycle™ of Creating Wealth From Home™. Beginners and more experienced home business owners can follow these steps to jump-start their businesses.

1. Advertising
   This is where you begin Creating Wealth From Home™. Use the professionally prepared ads, direct mail, CDs/DVDs, web sites and email to target people who are sick and tired of being sick and tired in their jobs. And don't rule out the power of speech; get out there and tell people about what you're doing. As Jon's fond of saying, "Whether you have $0 or hundreds there is a way to get people calling you about the opportunity."
   
   Most people will agree that the last thing they want to do is go door-to-door. And if you've ever been involved in other business opportunities, it's possible that you've tapped into your warm market (family and friends) one too many times, turning them off to anything you're doing. Successful dealers, like Elaine Gibson and Scot Frenzel remember what it was like to finally have a business that put them in touch with people interested in what they had to share. Elaine says, "I was able to use this system's direct mail program to find many business partners around the nation who are now some of my best friends and who, like me, have achieved an exciting new financial level in their life."
   
   

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2. Toll-Free Pre-recorded Voice Mail Message/Professionally Written Email
   CWFH™ uses a professionally scripted and recorded voicemail system to pique interest about the home business opportunity. If prospects are excited about what they hear, they leave a message requesting additional information. This means you only talk to people who are serious about learning more.
   
   

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3. Web Site/Information Packet
   Greg and Jon felt it was important to have a non-intrusive method of giving people the details they want about the business opportunity and product. "Nobody likes a salesman," says Jon. "We put together an awesome web site – or a video information pack for those without Internet access – that does the selling for you." Prospects review the materials on their own time in the comfort of their own home.
   
   RJ Buchanan, one of the top distributors, says that selling has never been something he wanted to do. "With the web site I just send them to my VIP™ section or, if they can't get online I mail an information pack, and it does all the selling for me. They are either interested or not. I just like to help those interested fall in love with the technology and maybe get started with the business."
   
   

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4. Sorting
   By giving out detailed information via web sites or information packets, you are continuing to sort out the serious from the curious, says Scot Frenzel, #4 in sales for their company. "Your business is not going to be right for everyone. And we're not in the convincing business, instead we're in the sorting business."
   
   Again, if they want to know more, there's a toll-free number to call with a prerecorded message giving an actual overview of the business and how the technology works. It also offers a risk free trial of the air purifier.
   
   

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5. Take Order
   It has always been important to Greg and Jon that they truly believe in any product they represent. After Greg tried the air purifier for the first time and then shared it with his dad Paul and mother Helen who began to market the product with great success, he knew it was something he could get behind 100 percent. "It's hard to market a product if you don't believe in it or don't feel you can represent it with integrity."
   
   Offering a risk free evaluation gives people the chance to see exactly what the product can do. Some people just want to be retail customers, keeping the machine but not going into business, but others get really excited about and want to start making money with it.
   
   If they don't want the unit, there are no obligation, they simply return it.
   
   

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6. New Dealer
   "If prospects choose to become dealers, we help them get registered," shares Jon, adding that there is no product purchase requirement to become a dealer. "You can sign up for FREE and start with some brochures instead of a risk-free product evaluation, but most like the idea of trying the technology first."
   
   According to Greg and Jon, it's important to meet the new dealer needs right away. They'll teach dealers how to run their business the way they want. "It's really their choice," says Jon about how involved a dealer wants to be in the business. "Some just want to retail the air purifiers without recruiting and that's great. But quite a few do both, finding that retailing the product gives them money to spend on more advertising. And then there are those who just want to do recruiting with any retailing done through personal units to customers who may choose to become dealers at a later time."
   
   Now the new dealer learns how to implement the success cycle, beginning with Step 1: Advertising.
   
   

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7. The Seventh and Most Important Step – A Commitment to Personal Growth
   If there's one thing Greg and Jon emphasize more than anything else, it's the concept that your bank account won't grow until you do. They believe a successful home-based business starts with someone committed to personal growth, and this can be achieved in many ways like listening to self-improvement CDs/DVDs/FREE MP3 recordings (CD or MP3), reading books, attending church and seminars on a regular basis.
   
   Both Greg and Jon have the material wealth now, but were once down on their finances and uncertain of their futures. Jon says, "By the grace of God we were able to pull ourselves up and turn our lives around. Through all of our challenges we discovered that sometimes setbacks and temporary defeat is a necessary prerequisite for success!"
   
   Greg adds, "We've had the courage as a team to hang in there long enough to reach a great level of success and today are at the top of our game. It's not the money, but the many lives we have touched and who we've become spiritually that's more valuable than the success itself."